A beautifully designed website is a great thing to have, but that is just the icing on the web cake if you will. The substance of the website comes from good content that gives authority to your website. Is your website useful? informational? Google’s algorithm is extremely complex, but one huge factor that goes into the rankings is website content. Good content generation is useful because it gives the site visitor what they need in terms of information and direction, but great content generation & branding stays with the user when they leave your website & can be a big reason as to why they will come back. Great content generation can be thought of as grassroots marketing. Content so good that visitors will talk & spread the message giving your website access to that many more people.