Technology which calculates and records what users are looking at, for the evaluation of user interfaces Eye tracking is a…
A collection of guideline laws used to evoke emotion, set moods, and manage user attention with application of color Colour…
The planning, creation and management of content Content strategy is a collective term for many tasks related to the management…
The practice of limiting user actions on a system in order to make it easier to use The right constraints…
The burden on a person's short-term memory during complex tasks When a user is working on a task, relevant information…
Combining units of information into fewer units, to aid browsing and learning A 'chunk' is a piece of information, like…
An element that prompts a user to carry out a desired activity An interface element that aims to encourage users…
A methodology for designing interfaces by designing elements and their combinations rather than pages Introduced by Brad Frost in 2013,…
The properties of an object which allows its function Psychologist James J. Gibson first coined the term 'affordance' in 1977…
A visually appealing design is perceived to be easier to use A phenomenon where a good looking design is perceived…